Actus & Coulisses

OMY continues its expansion into travel retail with the installation of its first dedicated displays at Relay Lagardère Travel Retail, at Paris-Charles de Gaulle airport. Designed as a small shop within the shop, the display takes the form of a blue house topped with a milk-carton roof, with MIKY as the headliner, the iconic milk bottle that has become one of the brand's new symbols, already spotted at Selfridges in London. Shelves hold temporary tattoos, coloring kits and sticker sheets, short formats designed for the wait at the boarding gate and for carry-on luggage. A presence aimed as much at families as at kidults, those adults for whom creating remains a way of life.

OMY has installed its very first creative vending machine at Gare de Lyon, in Hall 2, in partnership with Selecta and SNCF Retail & Connexions. Recognizable by its two big eyes set on a blue cube, the machine offers self-service coloring kits, sticker sheets and temporary tattoos, chosen to fit in a pocket and to be used on a train tray table. A way to make creativity accessible in places people pass through, for kids and kidults alike, following a first location with Relay at Paris-Charles de Gaulle airport.